Trademarks

Trademarks are valuable business tools that play pivotal roles in marketing and branding strategies. We have served some of the world’s best-known brands, providing cost-effective IP strategies and protection for a range of business-critical assets.

Working with a global network of IP attorneys, we provide trademark and copyright services in markets across the world. Many of our attorneys have years of experience working in-house for major consumer brands, with deep knowledge and insight into the challenges faced by marketing and branding professionals.

Trademarks

Trademark protection is the core of an effective branding protection strategy. We provide the full range of trademark services, including:

  • Advising on the selection of new trademarks and assessing their viability
  • Conducting a clearance search to determine whether a symbol, logo, catchphrase, brand name or image is free of third-party claims
  • Filing trademark applications and managing the trademark clearance process at the state, federal, and international levels
  • Asserting and defending cancellation proceedings and oppositions to registration
  • Establishing a clear IP licensing protocol, strictly defining procedures with clear limits for what can and cannot be done with clients’ trademarks
  • Representing clients before the Trademark Trial and Appeal Board
  • Enforcing and exploiting trademark rights across the world

Navigating the Digital Realm

The explosion of online content has created many new intellectual property issues, from domain-name disputes to determining who is responsible for digital copyright infringement. We advise clients on a range of Internet and e-commerce related matters, including:

  • Developing customized acquisition and protection strategies for Internet-based intellectual property assets
  • Negotiating, acquiring, divesting, and policing valuable domain names
  • Protecting and registering brand derivatives such as social media tags and possible online names
  • Representing clients in actions under the Uniform Domain Name Dispute Resolution Policy
  • Providing counsel on issues such as Internet advertising, Internet jurisdiction, cyber squatting, and social media IP violations, including the use of take-down procedures by sites like Facebook and LinkedIn