W. Bruce Patterson, Partner

Consumer Products

Bruce Patterson has focused on consumer products his entire legal career, including 10 years managing international trademark portfolios for Cooper Industries, a global manufacturer with thousands of consumer brands. In this role, Bruce worked alongside marketing and research-and-development teams to secure trademarks and other intellectual property rights for the company’s Champion Spark Plug and Cameron Iron Works divisions, protecting highly valuable marks around the world.

Since that time Bruce has worked with consumer products in a range of industries, including oil and gas, automotive and lighting. As trademarks can be just as important as patents for consumer products’ long-term commercial success, Bruce focuses on strategic trademark counseling, clearance, and portfolio management, and related areas such as domain names, trade dress, and unfair competition.